Banners the pop-up shop front

Banner design is one of those creative challenges that I really enjoyed tackling as a designer. Banner design has developed alongside the banner styles. It was important to approach the brief of a curved banner design differently. I essentially treated the brief as a simplified exhibition stand. As with most public fares that require stands the main challenge is to stand out and deliver a message. It was challenging to create a style which stood out and sat within the brand guidelines. The direction of the banners evolved to being heavily image focused, even the direction of the imagery changed to be more encompassing and people focused. As we were establishing more simplistic styles it was becoming more apparent imagery had more impact than text.