I tend to always take the lead on animations as I think they are such a great way to personalise and establish the identity of a range or specific group. Professor Gauss was my first character developed for. an educational toy line. It was the company first which meant I had a lot of creative freedom to establish direction of the style.

As my career progressed away from e-commerce it was surprising to have animation briefs in a B-2-B business. Some of these animations where used in different groups with managers it was great to have this much diversity in regard to internal communications.