Form and functionality are possibly the hardest pairing to achieve. A majority of these pages where done as landing pages which was a great learning curve for me as a young designer. During this time the company needed a lot of supporting web content for new line launches. These were very varied and fun briefs so it was really interesting to learn how to drive more traffic to the sites and how as a designer I could assist with that. I established a sleek style that developed with the brand and the company.