My time in e-commerce was where I really found a passion for package design, it was the first time my design where going to be used in a physical form. The brand for the educational line stemmed from the corporate character I created who is Professor Gauss. The branding for the magnetic putty is a brand im practically proud of. I led the creative direction of the putty in terms of product photography, packaging design and online content. It was fantastic to create something that so many people on the team loved and I got to trial a new direction.