Vehicle livery was something I would never have anticipated myself doing within my career, yet here we are!

Livery design is such a challenging brief especially when the fleet of company vans needs to be updated. The hardest part was finding a solution to the van design that everyone was willing to support, the design needed to get through the board members and then the CEO of the group. The process was very long with concepts being thrown back and forth, I was fortunate that I was given creative freedom on the van. The design was actually based on a concept that was rejected. I still had faith in the base design so I readjusted the base concept and then created new concepts.

The biggest learning curve of this project was learning to let the designs sit and then go back to them. I actually passed over the brief when I was struggling to develop the concept and this turned out to be an excellent idea generator which led to the direction of the winning design.